There’s nothing quite like the smell of a new car, especially if it has
leather seats. Yum. Now those of you who can’t get enough of new MacBook Pro
smell have a fragrance all your own.
A group of three Aussie artists teamed with Air Aroma to “scientifically
recreate the smell of an Apple unboxing,” using sophisticated technology and
their own inherent sniffing skills to duplicate “the smell of the plastic wrap
covering the box, printed ink on the cardboard, the smell of paper and plastic
components within the box and of course the aluminum laptop which has come
straight from the factory where it was assembled in China.”
The as-yet-unnamed cologne will likely be impossible to find in stores.
Currently it’s only scheduled to appear at the art show, and Air Aroma has no
plans for a large-scale retail release. The show is slated to run at
Melbourne’s West Space gallery from April 20 to May 12, after which the smell
will only be found in Cupertino, California and within the stylish, sealed
packaging of Apple’s flagship laptop line.Though the official Air Aroma blog does offer a surprisingly
in-depth explanation of how this cologne was created.
The process of creating this signature fragrance started with an initial
meeting with our client to understand the concept and desired effect of the
fragrance. Once this was established, the ingredients for the fragrance had to
be sourced. The scent requested by our client was quite unusual so we contacted
our fragrance suppliers in the South of France to send over samples of
fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma
fragrance designers then used these samples as ingredients to create a range of
signature blend fragrances. The blends, each with unique recipes were then
tested in the Air Aroma laboratory until a final fragrance was ultimately
selected.
To replicate the smell a brand new unopened Apple was sent to our
fragrance lab in France. From there, professional perfume makers used the
scents they observed unboxing the new Apple computer to source fragrance
samples. On completion the laptop was sent back to Australia, travelling nearly
50,000kms and returned to our clients together with scent of an Apple Macbook
Pro.
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